In the current point of time, marketing is more concerned with the brand's image, both on the product level and for the entire corporation. And to achieve a nice business persona, businesses require a unique logo.
A business concern is always hungry for publicity and the marketing department of every company is constantly thinking of promotional ideas. Massive advertising campaigns are planned and executed upon with the intention of reaching out to the target audience up to the fullest extent. In this hype of promotional activities, the business logo design is inadvertently put on the back bench where it surely doesn’t belong.