The internet is becoming more and more popular by the day, and the number of internet users around the world is growing every minute. More and more people are getting used to doing their work online, which is much more convenient and time saving, not to mention safe.
If your business has a website and you are dabbling in the digital marketing sphere, then you are no stranger to the term Search Engine Optimisation (SEO). In simple terms, SEO means that you are optimising your content to increase your websites’ visibility and searchability online, organically.
In today’s fast-paced digital world, your company’s online presence could be the single most deciding factor that gets you that extra percentage of revenue, and this is why a comprehensive Search Engine Optimisation (SEO) strategy is so important.