Navigability, user friendliness and visual attractiveness are some of the things that a website should have to attract visitors. To make sure that your website is different from the rest, make the template in Photoshop and convert it into HTML.
There is furious competition amongst millions of websites on the World Wide Web to capture quality traffic. And, the websites which are attractive, unique and user-friendly are booming in the race.
For any web designer search engine optimization is a very important consideration. And why not after all search engines are a major source of traffic for websites.