Do you know how many marketing and advertising agencies have been launched in the past few decades? Everybody knows that the drastic increase in private business ownership have tremendously given boost in demand of unique marketing strategies that helps a company stand out from the rest. This is why; there is a notable growth in such marketing companies throughout the world who render their service for promoting businesses on affordable rates. As mentioned earlier, there is a notable growth in ad agencies in the past two decades; therefore, they have to develop their own promotional campaigns as well so that their business doesn’t get lost in the heap of so many companies. This is the why; we can see a number of marketing logo design in the market out of which some are very eye catching while some are not. So the catch here is that you must develop a business identity that is unique, creative and appealing to the eyes otherwise it won’t be able to deliver the results as per your requirements. When you want to buy new clothes, what do you do? Obviously, you head towards your favorite boutique where you can buy a dress for yourself and you will get stuck on the dress that looks unique and alluring to the eyes of course. Same is the case with these brand marks. If these corporate identities are not unique enough to hold the attention of the viewers for long then how would you be able to promote your business? As you are an ad agency owner, you must know the importance of being unique and creative. Creativity is what defines this advertisement world. Imagine the television commercial concept you just made is boring, tedious and tiring then who will be going to watch it? Of course no one! Common advertisement concepts are usually not successful then why to waste your money over common design concepts that will deliver you nothing but disappointment. When we say unparallel designs concepts then we mean logo designs that are eye catchy and attractive instead of overdone colorful graphic presentation as some of the graphic designers often believe that if they will create such design with overflowing symbols and colors then they will be able to attract the viewers in the first look. I would here say that they are absolutely wrong because even a simple advertisement logo design can be called as creative, unique and eye catchy. What we culminated from the preceding discussion is that a brand identity has to be unique and creative so that it can attract the attention of the onlookers in a second while being creative doesn’t mean to overdo a corporate identity because a simple look can also win the hearts of the viewers. Hence, if you own an ad agency then you must seek a professional graphic designer to get your corporate identity because only a trained graphic designer knows how to make good use of different elements to come up with a brand mark identity that look enthralling, captivating and compelling to the eyes.