Social media platforms are the ideal places to share content, draw engagement and create leads.
One of the more popular platforms used by many Social Media Marketing Agencies in Melbourne or elsewhere is Facebook. If you are going in for social media advertising, it is best to use an agency who is a Facebook Partner Agency, in order to gain the benefits of their expertise and knowledge.
So, what is the reason for Facebook being so popular with Digital Marketing Agencies?
Its Affordable – Facebook advertising campaigns are very affordable. You can set your budget limits from the very beginning and your ad will stop as soon as you reach that budget. Therefore, the cost will depend solely on you, and how much reach you want to gain from your advertisements.
It’s Successful – Facebook ads generate a much higher ROI, since you can reach a highly targeted audience. You are advertising to the most relevant sector of users on the platform.
It’s where your customers are – It doesn’t take an expert Digital Marketing Agency to tell you that people spend a huge amount of time on Facebook, so that is where your customers are at any given time. Why not make use of the opportunity to promote your business to them?
Target Specific Audiences – Facebook has a lot of information about its users and their preferences. Together with a good Facebook Partner Agency Melbourne or elsewhere, you can use this information such as age, gender, location and interests, to target the ideal audience.
Analytics – Facebook offers a simplified process of measuring the success of ad campaigns. you can monitor impressions, reach, frequency, shares, comments etc through the analytics tools provided by the platform.
Easy to Set-Up – Facebook ads are very easy to set up and are highly customizable. There are a wide range of ad formats and options to choose from.