A chef's job is to ensure that customers are happy with what they eat, and that starts with making sure that food looks appetizing. The way in which chefs present their food can determine whether or not customers will return to the restaurant again in the future.
Chefs, whether they are professionals wearing their fancy chef coats and waist aprons for women and men, or trainees in cook shirts and bib aprons, can express their creativity in the way they both prepare and present food, and while the taste is important for a customer, so is the way that the plate looks. Aesthetics are important for many customers, so it's crucial that chefs put as much effort into food presentation as they do.
A restaurant is only as good as their last meal and to keep customers coming back time after time, the chef needs to show off great food. Food presentation plays a big role in keeping loyal customers returning because it gives them something nice to look at while eating. While taste takes priority over aesthetics when serving food, if the appearance doesn't match up with what tastes delicious then people may not be satisfied with their meal regardless of how well-prepared it was. Customers want value for money spent on an expensive meal out, but equally don't like wasting tasty ingredients by sending them back due to poor preparation or presentation. Presentation has a way to making the dish appealing to the eye, which makes it more appealing to eat.
People are less likely to return if they have a bad experience due to food presentation, so this means that restaurants need to make sure their chefs can prepare aesthetically pleasing dishes for customers in order to keep them coming back again and again. In addition, a beautiful looking dish means the customer will share photos of it on their social media, promoting the restaurant among their friends and family, creating free publicity for the establishment.