Who knows art better than a photographer for he is trained to look the world from a different eye? If he really is a professional lens man then he will never underestimate the inevitable importance of a brand mark identity for this particular business.
Although we can say this that your business name is the key to identify your brand but you cannot underrate the significance of a photography logo design at the same time for it provides a graphical representation to your company through which people can associate with your enterprise. Therefore, we can say that this phrase goes very well along with a brand mark identity that is"A picture speaks a thousand words". All in all, all the marketing elements of a company are interrelated with each other.
As mentioned earlier, a creative lens man knows the art of playing with aesthetical elements including his company's brand mark identity. He can use it as a watermark on various objects which is obviously rarely done by the other business owners because creativity is what defines a photographer.
We cannot deny the importance of a business name but graphics plays a better role in the over projection of a company to the world. Nobody can ever forget the famous Nikes logo with Swoosh and Pepsi's interesting ball. These graphical representations stay for a longer period of time than the business name and so a brand mark identity will play a key role in staying in people's mind better than the other marketing efforts.
Therefore, there is a clear distinction between the importance of a logo design and business name. You cannot also compare both the terms at all because they both have their own importance. You cannot survive without a company name at all while you cannot effectively promote your company without a creatively designed brand mark identity.
At the same time, both comprehend each other as well because you cannot come up with a logo deisgn without a company name. The name of a company will be promoted with the help of a corporate identity. Hence, both the elements cannot overshadow each other at any case for you will need both of them when applying your marketing and advertising plans.
Its high time that you decide your marketing plans to boost up your business sky high otherwise your company will be lost in the heap of so many photography companies out there. Moreover, it is also important that you take the photography logos designing process seriously so that you can get the results as per your requirements. For this, you should head towards a professional graphic design service which is experience enough to deliver you with the results you are expecting. Just have a search and you will find millions of them waiting for you over the internet.
Therefore, you must start looking beyond the traditional means of marketing and promoting your business and seek different ways to project your company out of which the most effective one is creating a brand mark identity.