There are many kinds of corporate identity rolling in the market if you look at them but not all of them will attract you and that's a fact. It is because every work in this world has its own requirements which have to be considered while working on it. Service industry although encapsulates various kinds of industries fulfilling the same purpose that is to render services to their target audience. Their brand marks totally differs from each other as the nature of work differs as well. Therefore, one thing is very clear that creation of a brand mark highly depends on the nature of the work one performs. For example; postal service logo design will totally differ from a laundry logo design. Therefore, in order to let you know how important it is to consider the business nature while designing a corporate identity, we are providing you with some features that these two brand marks posses. However, you have to decide whether they have anything in common or not. Postal service brand mark identity: Blue is the best color when it comes to the brand mark related to this field as it reflects trustworthiness, strength and integrity. Fonts are preferred very formal here but generally they are use to show the speed they can provide to their customers. You can also have a search to find out how a professional graphic designer uses italic fonts to show the speed factor which is the basic feature of this service. Objects and symbols are mostly not preferred in these brand marks but if a business owner pushes a graphic designer to use them then they opt for something that can reflect the element of speed. Cleaning services brand mark identity: Laundry company owners never bothered to draw their corporate identity for ages for they used to think it is not a profession that needs any advertising or promotion but now with such a cut throat competition they have realized its significance to much extent. This is why; now we can find a number of cleaning services logo design which was once very rare in the market. Anyhow, the colors that are frequently preferred in these brands marks are light shades of blue and green which reminds one of water. Objects which I found very much common in them are a mop, water, neat and clean shirts, happy faces etc. This is how; they project a perfect company's image to their target audience. Now, its up to you to decide whether various service industry logo designs are all of the same nature or not. You can go through the preceding details and find out the crucial differences between them for they will be very useful to identify what logos are made of. It is very important to understand the background, nature, benefits, features and requirements of a brand mark before you actually go for it and that has to be done by you and no one else.