According to Digital Marketing Agencies and any Social Media Marketing Agency in Melbourne or elsewhere, it is very important for a business venturing into the world of Digital Marketing to know the terms used in it.
Bounce Rate – This is a term used in Google Analytics to show when a user visits a website but views only one page.
Content Marketing – The creation and distribution of content used in Digital Marketing campaigns.
Conversion – When a visitor to a website takes the desired action such as a sign up, purchase etc.
CPA – Cost Per Acquisition – This is a pricing method used by platforms to charge a business only when a lead, sale or conversion is generated.
CPC – Cost-Per-Click – A pricing method when a business is charged when someone clicks on an ad that leads a user to the business’ website.
CTR – Click-Through-Rate – The percentage of people who click on a link that is in an advertisement, email, etc.
Digital Marketing – Any and all online strategies used to sell products and services.
Impressions – The number of times an ad will appear to a targeted audience.
Keyword – A word or phrase used by an audience to search for a relevant topic on search engines.
KPI – Key Performance Indicator – These are used to review success of marketing campaigns.
Landing Page – A page on a website that is optimised to act as an entry page for visitors.
Link Building – Also known as Back linking. The process of getting external websites to link back to your content.
Marketing Analytics – A data driven approach to measure the effectiveness of marketing campaigns.
META Description – The text line that appears on Search Engine Results Pages.
Organic Traffic – Traffic generated to a website through search engines.
Paid Traffic – When a business bids on keywords and create ads around these keywords to be displayed in search engines.
PPC – Pay-Per-Click – These are paid advertisements that are run on Google.
ROI – Return on Investment – The percentage return made on any given investment.
SEM – Search Engine Marketing – A way of getting higher placings in search engines by bidding on keywords.
SEO –Search Engine Optimization – The organic method of getting high rankings in Search Engine Results Pages.
SERP – Search Engine Results Page – List of results provided by a search engine after a user makes a query.