The Top Digital Marketing Terms You Need to Know

  Emma Lopez    December 15, 2020    135


According to Digital Marketing Agencies and any Social Media Marketing Agency in Melbourne or elsewhere, it is very important for a business venturing into the world of Digital Marketing to know the terms used in it.

Bounce Rate – This is a term used in Google Analytics to show when a user visits a website but views only one page.

Content Marketing – The creation and distribution of content used in Digital Marketing campaigns.

Conversion – When a visitor to a website takes the desired action such as a sign up, purchase etc.

CPA – Cost Per Acquisition – This is a pricing method used by platforms to charge a business only when a lead, sale or conversion is generated.

CPC – Cost-Per-Click – A pricing method when a business is charged when someone clicks on an ad that leads a user to the business’ website.

CTR – Click-Through-Rate – The percentage of people who click on a link that is in an advertisement, email, etc.

Digital Marketing – Any and all online strategies used to sell products and services.

Impressions – The number of times an ad will appear to a targeted audience.

Keyword – A word or phrase used by an audience to search for a relevant topic on search engines.

KPI – Key Performance Indicator – These are used to review success of marketing campaigns.

Landing Page – A page on a website that is optimised to act as an entry page for visitors.

Link Building – Also known as Back linking. The process of getting external websites to link back to your content.

Marketing Analytics – A data driven approach to measure the effectiveness of marketing campaigns.

META Description – The text line that appears on Search Engine Results Pages.

Organic Traffic – Traffic generated to a website through search engines.

Paid Traffic – When a business bids on keywords and create ads around these keywords to be displayed in search engines.

PPC – Pay-Per-Click – These are paid advertisements that are run on Google.

ROI – Return on Investment – The percentage return made on any given investment.

SEM – Search Engine Marketing – A way of getting higher placings in search engines by bidding on keywords.

SEO –Search Engine Optimization – The organic method of getting high rankings in Search Engine Results Pages.

SERP – Search Engine Results Page – List of results provided by a search engine after a user makes a query.

 Article keywords:
Social Media Marketing Agency Melbourne, Digital Marketing Agency in Melbourne,


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