Service Industries are tertiary industries dealing with the provision of services to business and consumers; thus, it is a necessity for the service industry to adopt Industrial corporate identity that rightly portrays its corporate message. Service logo designs should be designed according to the requirement of their target audience in order to communicate effectively with them. There was a time when various industry owners never bothered to design a corporate identity for them but with the increasing competition every day, they have also realized its importance and thus there are a number of such brand marks in the market which are effectively building their image in the eyes of their target audience. Therefore, it has become important to create a brand mark which has the ability to communicate a company's message to the world because it automatically becomes difficult to come up with a unique business identity in the crowd of so many logos design. For this, one has to take care of certain features which are necessary to create such corporate identities. They are total four in number and this article will put forth those four significant features in detail. Four common aspects associated with these brand mark identities are: 1. Color: Different colors have different meanings and each color portrays a distinct message. Every service industry is associated with a particular service; so, each and every service industry needs typical color combination to portray its business message to customers. For e.g. Service associated with customer support would likely adopt a blue color for its brand mark identity as blue is the symbol of trust and comfort. 2. Fonts: Services have a vast scope and every service is meant for a particular business or segment, so, font selection is a vital aspect for service industry to portray its specific business image. For e.g. Computer Industries would prefer to adopt San-Serifs font in their corporate identity such as Myriad to portray their unique corporate identity. The only thing which has to be taken care of while finalizing the fonts is that they should not confuse the readers as there are certain fonts which looks so cluttered. The only thing good in them is that they are attractive to look at. 3. Taglines: Tagline is also an essential aspect of designing a brand mark since taglines play the key role in increasing the reliability of a service. For e.g. Tagline for financial service identity such as: TOGETHER, WE GROW would most likely win the trust of customers. 4. Icons: Icons in services logo design should be designed according to the type of a work that a particular industry provides to its target audience. For e.g. Globe is an ideal icon for a company operating worldwide. In a nutshell, if you are a business owner belonging to the particular industry; then, you should make sure that your corporate identity is designed well in accordance with the preceding aspects otherwise you will not be able to come up with a perfect brand recognition device.