Reports have it that the Playstation Network is going to be getting a facelift. Sony have announced that the Playstation Network is going to change its name to the Sony Entertainment Network. Playstation fans are now going to have to say goodbye to PSN and welcome SEN.
Gamers don’t need to worry about a complete overhaul though.The change is going to be largely superficial fortunately, but the name switch is definitely an indicator of things to come.
But what exactly does that mean for the long run?
More than Just Games
The name change alone indicates a number of things outside of just a simple relabeling. At its core, the Playstation brand has always been about video games; and though the Playstation Network has since expanded to include media outside of videos games, audiences outside of gamers have little to do with the Playstation Network. By changing the name, Sony is obviously going for a bigger market than just gamers.
If Sony’s intention is make all kinds of media available an expansive network, then switching PSN to SEN seems like a logical choice.
Networking the Network
Although Sony promises users that changes to SEN won’t affect how gamers use the Playstation based network; that probably won’t be true in the future. However, that’s not necessarily a bad thing.
By putting the Sony mother brand on top of the Playstation Network, consumers can be assured that you’ll be able to connect to it from your Sony Vaio, Bravia or Vita in the coming future. It won’t be surprising if Sony redesigns the SEN in a way that not only caters to gamers, but to the bigger, general non-gaming public.
A New Year, A New Sony
Sony looks like it’s serious about cleaning up its act after suffering a series of blunders in the past couple of years. Not surprisingly, the blunders haven’t necessarily been isolated to the Playstation brand. Sony’s Vaio and Bravia brands have all suffered massive hits against their respective competitors.
But it looks like Sony’s turning a new leaf by using its different properties to its advantage. The potential for Sony’s catalogue of devices to connect to each other via a single media network will have some long term benefits for both the company and consumers.
In terms of getting Sony back on track this 2012, dropping the Playstation Network for the Sony Entertainment package is definitely a step in the right direction.
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