Most Effective Types of Social Media Advertising in 2020

  Emma Lopez    December 15, 2020    118


Digital Marketing has evolved a great deal over the years, and it will continue to evolve and improve into the future, making it one of the most viable marketing methods for businesses to use. In recent times businesses have started moving their marketing strategies towards social media, because, let’s face it, that is where everyone is at any given time.

As any good Social Media Marketing Agency in Melbourne will tell you, there are literally millions of users and potential customers on social media, and with the tools available on these platforms to target your advertising to specific audiences according to demographics and their interests and preferences, it is the ideal lead generation strategy for businesses.

Of course, it should be remembered that simply advertising on any available social media platform will not make any difference to your marketing goals, but using a professional Social Media Marketing Agency in Melbourne, you should focus your attention on the most effective sites or networks.

  • Facebook – Facebook is one of the best platforms to advertise on, with millions of users online at any given time, and by targeting specific audiences suitable to your business, it is a very successful method for generating leads. In addition, Facebook has the best tools to monitor and measure your ad performance.
  • Instagram – Instagram has a very high engagement rate and above all, you can create a direct link to your website or product landing page, where shoppers can access your website directly from Instagram, making it more convenient for them.
  • Twitter – If you promote content that is relevant and informative and able to draw the attention of users, you can gain a lot of exposure through Twitter. For this, you need to create engaging and compelling ads.
  • Pinterest – Pinterest is the ideal platform because users visit it to actually find things to buy. If your ad is visually appealing, you will have great engagement with users which leads to conversions.
  • LinkedIn – LinkedIn is a professional platform that is ideal for B2B marketers, and will help create leads that will result in conversions.

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