Design is one of the most important factor in web and mobile app development as it drives the user’s positive first impression. Day by day, as technology grows the competition for user attention also increases. Visual appearance and ease of use are the important factors to increase the visitor engagement with digital products. User experience is not just an essential attribute of a website but the most important factor for making a purchase. As per the report, with improves user experience 33% businesses encounter more satisfied consumers, 42% report increased retention, and 32% experienced an increase in revenue. But sometimes, there can be UX design challenges and designers are effortlessly working on solving the puzzle of cracking UX code. Here we’ve curated some of the common ux design challenges and their solution to help you throughout your design journey. Let’s see each one in detail.
Developers and designers both are equally important in product development process. Without development design is useless and without design, development is unusable. Design to development handoff can be challenging. As a UX designer, your problem solving approach is different to that of developers. While you’re considering the user and the journey they will take through the product, the developers are worried about what’s technically feasible.
If designers and developers aren’t aligned, both product and process affects badly. Lack of knowledge and communication gap tend to be issues, like excessive feedback loops, different interpretations of the same objectives and unexpected quality assurance issues. Here’s the solution for this-
Solution-
Best way to avoid conflict between development and design is to communicate early and consistently. Include developers also so that they can identify potential issues in an early stage before the handoff. Knowledge sharing is also important. When you don’t know the coding, it is helpful to understand how the developers work and the challenges they face. Zeplin, Invision and Avocode are some tools that eases the handoff process.
Time and budget are two main factors which impacts on design and entire development cycle. If the designer is underpaid or offered less time, he/she won’t work satisfactory. As everything is connected to good design and color layers also possess different purposes. So designers need more time and extra cost to introduce a small change.
In such a case, business analyst and project managers can help. They can negotiate terms and conditions for UX designers who then can freely give a good performance in allotted time.
These days, lots of android devices are running on different android OS versions. Each smartphone manufacturer want to make its android OS version different. Smartphones have different display resolutions and some details that changes from one smartphone to another. Android app designing and development is a little bit more difficult than ios devices.
To deal with it, follow google’s instructions and focus on latest updates and the most popular Android mobile models. Android designs takes more time for completion. Also in some cases, it enables designers to make design preferences not possible to do on the iOS platform.
Since a few years, the use of chatbots has tremendously increased as they improve conversions and solve client service problems. According to they survey, 73% of clients who have experienced defective chatbot won’t use them further and 61% of customers found them more annoying to handle and would rather prefer a human executive. If the chatbots are not enough smart or capable to fix the client issues, they can cause annoyance, wrong answers or conflict messages. And this can harm the overall user experience.
Chatbots should be focused on conversational UX, rather than just trying to fix a problem quickly or providing a smart response. Also, this should be possible by including smarter AI systems that use machine learning to get emotional intelligence and communication signals. This technology virtually helps chatbots to learn responses that are beneficial for different situations so that they can improve with each interaction.
You can also know the details of creating engaging chatbots for business at- How to create engaging chatbots for Your Business?
Sales and marketing teams requires all type of customer data for campaigns and strategies. But sometimes, their data collection methods are intrusive or questionable to the user. User data collection is necessary for providing personalization and relevant content to customers, but it should be done in such a way that it won’t disturb the experience or risk the valuable data.
Rather than getting user data through opt-in forms or using cookies and monitoring systems, designers should opt for engaging and subtle collection methods. With the use of interactive content like polls, puzzles are an easy way to get valuable data. Interactive web pages can get 500% higher engagement rates than static pages, that means designers can improve data collection and user experience through unobtrusive ways.
While A/B testing is mostly designers’ strategy to compare ideas and designs, it is limited and woefully inaccurate. According to the reports, 80% A/B tests deliver inaccurate results. Since numerous systems can just analyze two variants all at once, there may not always be a clear winner between the subjects. Also, there is always a better way that neither of these options is best, and it could take months prior enough A/B testing combinations are run to search for the best one that should be implemented.
AI and machine learning can make it much easier and more precise. Traditional A/B testing can compare just two elements at a time. AI systems can analyze huge amounts of data quickly, these tools can compare thousands of variants simultaneously and report results rapidly. For instance, online shopping stores used AI to run design tests for a website revamp. It can test several hundred changes within just three weeks, and their redesign resulted in 38% rise in conversion.
While selling products online, biggest drawback is that you never know what you are getting until it shows up. With the several online sales options, brands should always try to build confidence and communicate why customers must use their products. Only depending on product images and ratings from previous customers may not sufficient, especially since all retailers use these strategies.
Online retailers have started using virtual and augmented reality tools to create 3D model of products for virtual shopping experience. This is one of the best solution because, customers can see exactly how sofa will look like in the living room by just using their smartphone. This type of product display brings the best demo to online shopping. According to the recent reports, 40% would be willing to pay more on a product if they could test it with VR and 71% of shoppers would buy more from a business that offers this feature.
Another challenge is never ending list of UX job titles. UX design is a broad field and over the time, the UX designers role has branched off into many different areas of specialization. Organizations hire specialists to focus on certain aspects of UX like information architects, UX researchers, UX writers and usability analysts. When you think about the UX designer job title, there are some terms that may confuse you. One of them is full-stack designer. Hence, positioning in this industry can be tricky for you. First of all, there’s a question whether to specialize or generalize, yet this isn’t something you need to choose immediately. After that, there is a challenge of inconsistent labels, titles about the UX job market.
If you’re deciding on your next career move, it will be better to stay updated with the ever-changing landscape. Know the details behind the job roles. For instance, if you are looking for an user experience designer role in US, you’ll see positions like user experience researcher, product owner and brand designer.
Know the – Top 11 UX Design Mistakes In App Development
As technology changes every day, expectation of customers for UX design also changes and hence each day comes with a set of challenges for UI/UX designers. Hence knowing the above UX design challenges and its solutions will help you to boost user experience.