The one knock about pay per click advertising is that it doesn’t deliver quite the same impact as organic search results. Another criticism is that PPC is a short-term fix: while it can immediately grab the customer’s attention, the limitations prohibit a customer-company relationship. It’s more flash than substance, so to speak. However, it’s unfair to expect from SEO companies to deliver the results of organic searches from PPC because it’s not designed to be that way.
Dying or growing up?
To be fair, the dearth of studies involving PPCs can be attributed to the pliability of the marketing tool. In a sense, online marketers and companies are still in a constant state of flux in determining which methods are working or not. But the sheer amount of content flowing in every direction, a business that uses PPC advertising will always have an advantage over those who are relying on organic searches alone, particularly in niche industries or social community building. For every PPC campaign that fails, you can find wrong marketing strategies or unqualified online marketers. The best SEO Los Angeles companies will help you craft a keyword-rich PPC ad that will reach your targeted audience.
Things to avoid with PPC
The one thing you don’t want to do is shortcut the process. You still need to study what motivates your customers. With pay per click, your value proposition is the crux of the issue. This will hopefully address the questions of the consumers on why they should buy from your company and why they should bring their business to you for the long haul. Also, too much noise in your ad or non-functioning landing page will definitely turn off potential customers; along with too little inducement for them to click on your ad. A California SEO company will consider all these elements in designing your ad for optimum impact.
It’s the strategy, not the platform
Pay per click is just another facet of Internet marketing. It is not dying by any stretch of the imagination. What’s dying, however, are the wrong practices of some unscrupulous SEO company that promise you cent-for-dollar revenues, or high traffic volume at the least possible time. A pay per click campaign is still a sound investment provided that you have the option of customizing your landing page, regular updates on metrics and frequent fine-tuning, particularly on the keywords, so those who will be rerouted to your site are the customers that you want.