The overall exposure of trade and investment companies goes one step down since they are not the typical product manufacturers. Hence, they have to look after their finance companies a bit more than the rest especially in marketing sector. Recognition in the first glance is the most important factor for such companies as there is an intense market competition. Apart from the primary or traditional means of marketing including word-of mouth and viral marketing, they have adopted other means of promoting their business globally where finance logo is considered on the top. You have it in your hands but you are not getting the results as per your expectations which convinced you of the fact that you have wasted your hard won cash and time on such a small piece of graphical representation. This happens when we don’t know how to make a good use of a thing specially a corporate identity. Where to use a brand mark? On the headers of a company website: You must have a company website, do not you? So why not use your corporate identity there? The best place to incorporate it is in the header of the home page. Moreover, make your brand mark a home page link because as per my own experience, I always click on a particular brand mark to get back to the home page. Therefore, I think this will deliver you with good results. Favicon in the browser: First let me tell you what Favicon is? It is a little icon shown besides the URL of your website link. Such a small thing would do wonders for your company is branding. Not only that, its very useful for the people who likes multi-browsing at a time. Try it as it is very easy to insert. Its time to be social Thanks to various social networking platforms as they are not only serving as a medium to connect different mind-sets but also delivering means of effective marketing communications. Here, you can easily target your audience with the help of finance company logos because millions of people from all around the world are here to respond. Did I tell you, its almost free as compared to the other marketing options? Who does not know about the talk of the town-Facebook? It has taken over the world, you can use it to create business pages and incorporate your corporate identity there. This would take your company to the top or at least your business would be exposed to millions of the people in the world. Is not it a great return with no investment? There are other mediums of communications as well like twitter, reddit and you tube etc where you can use your logo to maximum exposure. The only thing you have to do is to get your brand mark done by a graphic design service which is experienced and professional enough to deliver the results as per your business requirements. Therefore, brand mark identities marketed through an online tools can deliver you with best results if used correctly. Try them and see the difference by yourself!