In present time, Internet is considered one of the best modes of marketing because of its reach and price effectiveness. Internet marketing gave marketing a whole new outlook and removed several boundaries. E-mail marketing is one of the oldest and effective technique of Internet marketing as emails are still used in most of the communications done in online world.
Therefore, companies still require the best designed emails, to make email communication effective and engaging. So check out these secrets that can help you to create email designs that can grab the attention of your target consumers:
Use Graphics and Pictures
You must aim that your target clients can easily interpret your messages so better use an easy to understand language and avoid any technical jargons. As an old quote stated that “a picture is worth 1000 words†using photographs in your email can easily communicate your messages to your target customers. Pictures also leave an impression in people's mind so using photographs in your mail can be a very wise decision.
Use Typography
Graphic and content plays an equal part in mails, therefore one must choose fonts and types very carefully. Type design differentiate your mail from other mails, hence to get noticed it is important that you choose the type designs wisely. To leave a long lasting impression in customer's mind use typography that compliments your products and service.
Keep Your Email files Small In Size
Excess use of graphics can have adverse effects as graphics can make your file size huge. A large file takes a lot of time to load and makes your customer impatient that he will switch to another mail. Therefore, while using graphics the designer must consider that they don't use too much of it or use a graphic file of small size.
Email Design must be Consistent
Designs of all your emails must be consistent. Consistent designing pattern will help your customers to acknowledge your brand and they will find the useful message in the email quickly.
Emails should be Viewable From Mobile
Nowadays people generally use smartphones and tablets to check their mails, so you have to mobify your mails so to make your email mobile-viewable. To mobilize your emails use large font size, use small sized images and keep your messages small, so that customers does not have to scroll down to read the whole mail.
These are the 5 secrets for creating an engaging and effective Email design, hope you like them. If you want to contribute some more points then you can share with us in the comment section below.
This post is contributed by PixelCrayons, a web development firm that specializes in Ecommerce and psd to email conversion.You may hire developers here for Joomla and psd to html at affordable rates.