Effective Youtube Marketing. 8 Strategies Businesses Need To Include In The 2020 Marketing Plan

  Joanna Suter    April 10, 2020    638

 

YouTube is the ultimate destination for online video sharing where modern video culture unfolds every day. YouTube is considered the second most visited website, currently has 1.9 billion active users worldwide where 5 billion videos are shared and watched each day. It an effective platform to reach the audience in real-time, helps in interacting viewers whether you are streaming a video game, hosting a tutorial or launching a product.

Why Do Businesses Need To Use YouTube As A Marketing Platform?

In recent times, Video marketing has transformed from marketing Tactics to entire business strategy. YouTube has become an important advertising and marketing platform for businesses of all sizes and shapes to promote its products to prospects and customers. It is a versatile platform for business through the entire customer buying journey: creating awareness, increasing customer engagement, converting a lead to deal. YouTube analytics helps businesses qualify and prioritize leads. The platform creates immense opportunities for increasing brand awareness, driving more traffic and generating more leads.

8 Effective YouTube Marketing Strategies To Include In 2020 Marketing Plan

1. YouTube Live

More people are likely to watch live content than a regular video while live video content looks authentic and relatable. YouTube Live videos create interactions that allow the audience to relate and connect with brands in real-time. Brands and marketers use YouTube Live to create unfiltered conversation by allowing customers to ask questions and speak directly which increases brand authenticity and creates a higher possibility of people buying the product.

2. User-generated Content

To earn compelling viewership YouTube creators need to come up with quality content to ensure it is easy for viewers to relate. ‘Follower decides’ content increases the marketer- viewer relationship to a higher level. Over the last year, videos created by follower-decided content have garnered more than 100 million views on YouTube. 

3. YouTube Advertising

YouTube advertising creates a huge opportunity to get in front of a target audience and brands can use the following type of Ad formats to grow business and generate revenue through video content.

4. Shopping Guide

YouTube is considered a valuable source of information for creating a shopping experience for consumers. Videos created by brands should follow an ultimate guide to simplify the user experience. Video such as Shop with me, Gift Ideas, Hauls, product reviews, how to use tutorials engage consumers in the pre-purchase and post-purchase stage. 


 Article keywords:
youtube marketing, YouTube Marketing Strategies, online video sharing

 


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