For your ecommerce store you are always on the lookout for ways and means to advertise your store. Thankfully there are a lot of tools and technologies that all you to promote your store but none better than Google AdWords. It allows you to manage a campaign in a cost effective manner and leverage maximum sales out of it. Here you will be able to keep track of your marketing campaign and draw mileage out of the latest trends in technology. Let us take a look at this awesome tool and how you can make use of it to get going with your advertisement campaign.
What is Google AdWords?
This tool allows you to advertise your products on the Google Search Engine, and its affiliate sites using placed text ad and images that appears when people search for phrases related to your offering. You might have come across “Sponsored Links†or “Ads by Google†during your browsing. All these are part of Google AdWords campaign. This system works on “pay per click†system where you dictate where your ad appears through bidding for a series of phrases and how much you will pay the search engine and its affiliate sites when an advertisement is clicked.
Manage Campaigns and Track Success
It allows you to easily manage your ad campaigns within your budget. You can keep track of many clicks you have received on your ads and the final estimate of how much you have spent on each click. It also allows you to keep track of the number of sales that you have generated from these clicks. For this you have to make use of the AdWords Conversion Tracking that helps you track ROI from your add campaign and also if a click leads to any action on your website.
Getting Started With Google AdWords
Setting Up Your Account : You can get started with AdWords using your existing Google Account or create a fresh account for the advertisement purpose. Setting up is straightforward and self-explanatory. Once you have setup the account you will need to make use of your credit card to add credit to your account.
Starting A Campaign : This might not be easy for the first timers. Each advertisement is segregated into campaign. You can create different ad groups and they can contain multiple keywords. Unless your ads are complicated keep the Ad Groups simple for each campaign list. To run multiple ads you can opt for multiple Ad Groups. After setting up the ads you need to choose whether to advertise on mobile devices in addition to PCs. You can also localize your campaign based on countries, cities and even Zip Codes. You can also make use of the AdWords' Ad Extensions to add your phone number, address and other information of your choice.
Set A Budget : Here you will have to keep two things in mind Bid and the overall Budget per Day. Bid defines the amount you are spending on a click and Budget per day defines the total amount you are planning to spend in a span of 24 hours. You have to strike a balance between the two to gain maximum mileage out of your campaign.
This post is contributed by PixelCrayons, a web development firm that specializes in CMS & Ecommerce development . You may hire ecommerce developers here for Ubercart and Magento development.