According to any reputed Social Media PR Agency in Sri Lanka, public relations are all about creating two-way communication and relationships between the business and its customer (or the general public). This is exactly what social media does. Used together, it can create a powerful impact upon the business in terms of increasing the business’ credibility and trust and creating visibility for them.
This is mainly because you have a direct link with your customers through social media platforms, rather than going through a third-party source like the media, journalists, etc, and in addition, you can also engage the assistance of social influencers who have a huge following on social media to endorse the brand or the business's products, thereby creating trust in the brand and the company.
Social media is also an essential tool in identifying threats for a brand or business before they evolve into something that cannot be controlled. By identifying such threats and negative publicity, a good social media PR agency in Sri Lanka can address these issues and thereby prevent a crisis for the company. Any negative publicity can be immediately addressed and corrective measures or press releases directed to the public in double quick time through social media, and the PR professionals don’t need to wait days until they can publish these through other media.
In addition to all these, making important newsworthy announcements is faster and more efficient if done via social media platforms, because let’s face it, more people are browsing through their social media feeds at any given moment than looking through newspapers and magazines.