1. Name : since LinkedIn is website for business networking, use your own name and not a nick name you would use on other websites.
2. Professional Headline : this is the most important part of your LinkedIn Profile. If the title on your business card is Marcom Director, but people search for Vice President Marketing or Communication Manager, chances they will find you, decrease dramatically.
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At the beginning of this process, you may feel as if you have entered a strange territory without a map. You need guanidine for choosing your topic if you must select your own or for narrowing a general topic assigned to you. This section shows you how to get ideas for topics and what subjects are best to avoid