The word “freelance” was first coined by Sir Walter Scott, a renowned Scottish historical novelist and poet, in 1819 when he wrote his novel Ivanhoe, to refer to a medieval mercenary warrior. The term has then shifted into more figurative meanings. In the 1860s, freelance became a figurative noun, and in 1903, it was officially recognized as a verb by etymologists like the Oxford English Dictionary.
Graphic design has become one of the most-sought after services in the industry of marketing and promotions today. Since it provides visual representation of goods, products, and services, graphic design jobs have also become a commodity that is highly in demand for various companies and establishments.
Freelance work has gained tremendous popularity today. Freelancing has long been recognized as a reputable profession and freelance workers are sometimes valued more than regular, permanent staff members. With the internet’s help, more opportunities for freelancers are available at once. More people are able to work at their homes and more companies and organizations are able to contract out their projects instead of hiring regular employees.
In the industry of freelancing, among the most in demand are writers. This is especially true with the birth of the Internet, which tripled the need for writers because of the various websites and online content that are constantly being updated.
With the advent of technology, copywriting already covers a wide range of media like television, radio, magazines, brochures, direct mail, and the like today. In fact, every word in every brochure, advert, website and leaflet you see is written by the copywriter. Before, copywriters are restricted to being in-house or by marketing / PR firms but now, there are so many freelance copywriters that offer their services.