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Search Engine Marketing, or SEM, is a Digital Marketing strategy used to gain more visibility for a business or brand through paid advertising.
In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business.
Paid ads work much faster than other lead generation strategies, and are relatively low cost.
For small businesses competing with much bigger corporations, every single boost helps.
Public relations can also be described as the practice of managing communication between an organization and its audiences.
You will earn lots of media attention by executing a good PR strategy.
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