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Search Engine Marketing, or SEM, is a Digital Marketing strategy used to gain more visibility for a business or brand through paid advertising.
Facebook is one of the most popularly used social media platforms around, with millions of users online on it every minute.
Paid ads work much faster than other lead generation strategies, and are relatively low cost.
For small businesses competing with much bigger corporations, every single boost helps.
Public relations can also be described as the practice of managing communication between an organization and its audiences.
Public Relations is one of the most effective places to draw on brand campaigns and build a strong image online.