If your business has a website and you are dabbling in the digital marketing sphere, then you are no stranger to the term Search Engine Optimisation (SEO). In simple terms, SEO means that you are optimising your content to increase your websites’ visibility and searchability online, organically.
In today’s fast-paced digital world, your company’s online presence could be the single most deciding factor that gets you that extra percentage of revenue, and this is why a comprehensive Search Engine Optimisation (SEO) strategy is so important.