Social media platforms have been a real hotspot for potential customers because let’s admit it, there are literally millions of people browsing through social media sites every minute.
SEM is a collection of techniques and strategies a business can use to generate more traffic from the search engine results.
Pay-Per-Click (or PPC) is one of the most popular methods of Digital Marketing around.
Facebook is one of the most used social media platforms around, and statistics indicate that the number of users keeps growing every year.
Ecommerce is all around us, and lately, it seems that this is taking an upward trend, with more and more businesses getting into eCommerce.
With more and more people using the internet to get their goods and services on a daily basis, we can see an increasing trend in eCommerce websites.
Many advertisers find Google Display Network effective because it allows you to attach with customers across 1,000,000 websites.
The starting point of any Digital Marketing strategy is setting up your goals.
Google AdWords is the most popular paid advertising network around, and one of the most popular strategies adopted in Digital Marketing today.
SEM is often considered the part of search marketing that uses PAID tactics to gain visibility in SERPs.