We are living in a technology driven digital world where where Internet has became the essential part of people day-to-day life. Businesses nowadays are turning towards new dimensions. Some years back non of us have ever thought that Internet will rule the world of marketing.
The Apple-Google tussle during the launch of iOS 6 had created quite a buzz. The result was Apple launched its latest operating system without built-in Google Maps. Apple came up with its own Maps called Mapplegate and launched iOS 6. However, the decision to go along on maps didn’t work in Apple’s favor forcing Apple Inc. CEO Tim Cook to offer a rare public apology.