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A business concern is always hungry for publicity and the marketing department of every company is constantly thinking of promotional ideas. Massive advertising campaigns are planned and executed upon with the intention of reaching out to the target audience up to the fullest extent. In this hype of promotional activities, the business logo design is inadvertently put on the back bench where it surely doesn’t belong.
This article is aimed to deliver basic information and guiding tips to new business owners and the artists who design logo for them. In order to make a small business logo design work for your company or client, you need to follow some guiding principles.