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Search Engine Marketing, or SEM, is a Digital Marketing strategy used to gain more visibility for a business or brand through paid advertising.
In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business.
Paid ads work much faster than other lead generation strategies, and are relatively low cost.
For small businesses competing with much bigger corporations, every single boost helps.
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Public Relations is one of the most effective places to draw on brand campaigns and build a strong image online.
You might find that it's wildly helpful for everyone to integrate influencers into your marketing plan.