Whether you accept it or ignore it, but the fact is you can’t ignore the growing presence of mobile apps. With everybody from children to adults, getting snared to Apps. Nowadays many enterprises have begun investing in creating business apps, not just for their customers but also for their employees. When the challenge is so high, user expectations for the app quality also goes high. To ensure zero drawbacks, it is prudent to invest in App testing at every stage of development. Not at all like testing traditional desktop apps, mobile App testing is truly complicated and challenging. Let us see the 7 important considerations when building a mobile app.
Your company needs to analyze the competition to determine the type of applications they are building, why they create that app and how they are engaging in the process. Listing out the competitor companies and search for their apps on the app store and google play helps you to analyze the level of development of your competitors. This helps you to set the development goal for your application. Pilot the applications yourself. For this read the reviews on the store pages to realize which features are liked by clients and what part of experience need to improve. With the help of this information you can improve your application to stand out among competition and also to serve your target audience in a more efficient and exciting way.
User interface is a vital part of an application. UI is the first impression of app it presents to the users. The common objective of UI is to fulfill the audience needs. It is always good to keep the UI, simple and easy to use. Probably the most ideal approaches to comprehend client reaction is to go for UI group testing. This helps you to understand the initial response and feedback from real users in real world conditions. It also gives you the flexibility to test your app with users from different locations.
The same app may have different results on devices having different screen sizes on different platforms and browsers. It is beneficial to test the app with real users, in real time, on real devices using real platforms to understand what works best and what does not work. The goal is to ensure that the app works well with different devices, operating systems as per the exact expectations. In the case of devices, developers need to factor in the impact on battery life, the RAM used, and the CPU processing power of different devices.
To cover these aspects using traditional testing is difficult and also expensive. Testing on real devices can never be replicated by emulators. The least complex and most savvy answer for battle the issue of similarity is to put resources into publicly supported App testing. Getting real insights in transit your App works will empower you to improve your app performance across devices, browsers and platforms.
Users will expect new features and upgrades in your app.If you want your app to stand out in the market, you need to invest in upgrading your App and also in additional testing for each upgrade. Also you need to ensure that the released updates are working well in different OS versions. It is also necessary to ensure that the app is easy to upgrade or install. Your testing procedure should cover installation, updates and un-installation of the App to reveal any mistakes all the while.
You need to understand the impact of internet bandwidth on your App’s quality. According to the results of, how good or bad the internet connection is, application behavior will be different for different users. You could lose your sales by 1% for every 100 milliseconds of load time. Most of the users won’t wait more than 3 seconds for a page load. Additionally, a mobile app in real world conditions is inclined to intrusions like lack of coverage and incoming calls. It is difficult to reproduce the fluctuating conditions because of the network and location in a lab. The simpler way to estimate and fix these issues is through crowd-sourced performance and interrupt with testing that will allow you to understand the effect of interruptions like incoming calls and network fluctuations.
Every business is ultimately creating their apps to monetize them. Companies must consider the budget and maintenance costs of their application, as well as which methods will help them make money off of their users. Possible options include:
Most of today’s apps use banners, video, native, interstitial, and text ads to make a profit. This doesn’t force users to purchase the app, it does create distractions or pauses in the experience.
Apps can be free to download, but users will have to upgrade to get full access. This pay-to-use method allows some users to enjoy a limited version of your software with free of cost, while others will enjoy the experience and pay to continue. While you won’t make money off of everyone, your users will not be turned off by having to purchase ahead of time or seeing obtrusive advertisements.
Game developers do a great job of monetizing in-app purchases through play credits, character unlocks, and level unlocks. Again, not everyone will engage, but it is an effective and psychologically-based way to tantalize the user to enjoy more of your product.
This is one of the riskiest options, because not everyone will be enticed to spend money on your app before they try it. If you have high user reviews from those who have already used it, more users may be encouraged to spend money. It is beneficial to create a related audience, but you will secure revenue from everyone who uses your product.
A security testing can help uncover vulnerabilities of data leakage during the transmission and working of the App. Your App must meet the authorization policies and other security standards set, to ensure that the user data is protected. You also need to include certificate testing in your strategy to meet the mandatory certificates set for compliance for devices and apps.
You can also know the mobile optimization tips at our blog- Best Tips to improve your mobile App performance.
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