Service industry comprise of professionals which delivers services of various kinds including all tangible and intangible products to their clients. For example; accounting, education, hospitality etc. so we can say that this industry is divided into two sections: • Tangible products • Intangible products These industries were once way too far from the idea of promoting their business with service logos design but now they have accepted its significance as they are seeing the practical results of them. It's a very vast industry which encapsulates so many businesses in it so we cannot jot down their commonalities for a cleaner's logo will be totally different from a consultant's logo design. Therefore, all we can provide you with a roundup of its importance and significance in this article. 1- It will bring out what you are made of? It will let the audience know what kind of services you provide to your target audience. For example; an accountant would like to show how he plays with numbers in his brand mark and a laundry owner will depict some bright and clean clothes to show the nature of work he does. 2- Name is not the only thing which a company requires today, hence, you must have something else as well to show the best of you. A brand mark is typically designed to reflect the best side of you in an attractive and intriguing way. 3- There is so much competition going on nowadays in this business which has emphasized a lot on the importance of a unique business identity to standout a company from the rest. It will provide a unique identity to your company which will do wonders to your business. 4- It will give your product a personality that is unique and exciting for the viewers. Imagine if McDonald never had that M in its corporate identity or Swoosh in Nike. Would their name be as powerful as their brands are today without a brand mark identity. 5- Name of your company is something which will only make them identify you but a brand mark will tell your viewers what your company is all about with simple pictorial representation. Isn't that amazing? 6- Imagine if people don't take you serious in the business arena for they consider you startup and naïve. A brand mark identity will help your business emerge as a serious and professional company among your competitors giving you an edge over them. 7- It will establish a brand of your company. Huge companies like Nike and McDonalds are a brand now which is recognized in the first glimpse of their services logos. So wouldn't it be exciting if a person starts recognizing your company as a brand as well. Therefore, I have given you seven points that will hopefully convince you to get your brand mark identity for your particular service industry. Go through them and see how much they help you in understanding the importance of a corporate identity.