The landing page is where you want to capture attention and get people to take action. You have two options here:
Either you want them to signup or buy something. In order to do this, you need to make sure that your landing page copy is clear, concise, and compelling. Here are some tips on writing and designing landing page copy.
– Use short paragraphs. Long paragraphs can be hard to read and they don’t allow for any white space. If you’re writing about a product or service, keep it under 2 sentences.
– Keep it simple. Don’t use fancy words or phrases. People won’t understand what you mean if you use complex language.
– Be specific. Avoid using general terms like ‘good’ or ‘best’. Instead, use specific keywords that describe what you offer.
– Write in the first person. When you write in the first person, you sound more sincere and authentic. It’s easier to relate to someone who talks directly to you instead of talking about themselves.
– Include testimonials. Testimonials are powerful because they show real customers talking about their experience with your product or service.
– Use bullet points. Bullet points are great for breaking down long pages into bite size chunks.
– Make it visual. Images help convey information faster than text alone. Try to use images that tell a story.
– Add videos. Videos give you the opportunity to explain things in detail without having to type out loads of text.
– Use call to actions. Call to actions let visitors know exactly what to do next.
– Create urgency. Urgency makes people act fast. If you want people to click on a button, make it look like they only have a few seconds left.
– Offer incentives. Offering incentives helps motivate people to take action. Give away free samples, discounts, or even cash prizes.
– Ask questions. Questions encourage visitors to share details about themselves.
Designing landing page is essential if you want to convert visitors into customers or leads.
By following the tips in this article, you can create a landing page that is optimized for conversion and will help you achieve your desired results.
Keep these tips in mind as you design a landing page from ZIMOZI and you’ll be sure to create a winner.
Source — https://www.zimozi.co/12-tips-for-designing-a-landing-page/